Are teaser trailers still viable?
Posted: Sat Jul 12, 2014 9:54 pm
For anyone unaware, the Batman v Superman teaser for SDCC leaked today. You can find it here if you haven't seen it.
http://www.kdramastars.com/articles/285 ... online.htm
Go ahead, I'll wait.
This lead me to question the point of teasers in this day and age. There is nothing new in this teaser, especially not the audio which is just ripped directly from Man of Steel. So why should we be excited? We get far more out of the still shot of sad Batman. Teasers are designed to get excitement built, to get people talking. But do they do that anymore?
Now sure, geeks are a special breed and it's hard to surprise us, but how many non-nerds have at least one geek friend on Facebook? I've seen this teaser posted at least 5 times today, and 3 times by non-geeks. Information gets out much quicker than the teasers now.
Teasers made more sense before, but now it's just like "that's it? We waited all this time and that's all you give us?" It's no longer an announcement of awesome things coming. It's a stop gap until we can get set photos and such.
So, do you feel like there is still a place for teasers in the information age, or is this a holdover proving once again that Hollywood doesn't know how to move on from a set formula?
http://www.kdramastars.com/articles/285 ... online.htm
Go ahead, I'll wait.
This lead me to question the point of teasers in this day and age. There is nothing new in this teaser, especially not the audio which is just ripped directly from Man of Steel. So why should we be excited? We get far more out of the still shot of sad Batman. Teasers are designed to get excitement built, to get people talking. But do they do that anymore?
Now sure, geeks are a special breed and it's hard to surprise us, but how many non-nerds have at least one geek friend on Facebook? I've seen this teaser posted at least 5 times today, and 3 times by non-geeks. Information gets out much quicker than the teasers now.
Teasers made more sense before, but now it's just like "that's it? We waited all this time and that's all you give us?" It's no longer an announcement of awesome things coming. It's a stop gap until we can get set photos and such.
So, do you feel like there is still a place for teasers in the information age, or is this a holdover proving once again that Hollywood doesn't know how to move on from a set formula?